AI MEETS CREATIVITY-
TRANSFORM HOW YOU THINK AND WORK
AI is transforming how we think, create, and solve problems. I don’t just talk about it; I use it every day.
I believe in human-focused AI—not to replace humans and human thinking but to enhance it.
In a world full of distractions, staying focused, thinking critically, and executing effectively is harder than ever. AI helps cut through the noise, challenge conventional thinking, and keep us focused on what truly matters. Here’s how I use it—for myself and my clients.
Custom AI Solutions for Strategy, Pitches & Growth
I build CustomGPTs for pitches, proposals, and real-world execution—accelerating decisions, winning business, and sparking curiosity.
I analyse and integrate hundreds of data points to showcase AI’s full potential.
The Ideation Impact Initiatives are insight-driven mini-pitches addressing real-time industry challenges, opening doors to start projects with CEOs and CMOs.
Want to see what a CustomGPT can do for you?




Learn To Build Your Own CustomGPTs
Unlock the power of AI to streamline your work, sharpen your thinking, and achieve more. Whether you need a strategic assistant, a creative collaborator, or a productivity powerhouse, I’ll teach you how to build a CustomGPT tailored to your unique needs—designed to support, challenge, and deliver results.
Curious about building a customGPT?
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Build Your Own AI Personal Assistant
What if your AI assistant worked precisely how you needed it to? One that understood your workflow, anticipated your needs, and streamlined productivity?
With Build Your Own PA, you’ll create an AI-powered executive assistant tailored to your work style, habits, and daily demands.
Your AI PA is custom-designed to help you work smarter, move faster, and stay in control.
What Your AI PA Can Do:
✔ Track key information, reminders, and follow-ups
✔ Organise and refine your ideas so nothing gets lost
✔ Draft emails, reports, and proposals in minutes
✔ Research, summarise, and extract insights from documents
✔ Free up your time for high-level thinking and execution
Your AI PA works for you, thinks like you, and keeps you at your best.





Build Your AI Twin – The Future Version of You
Your knowledge, experience, and ideas are valuable—but are you making the most of them?
AI Twin is a personal thinking partner designed to capture your insights, challenge your assumptions, and help you make smarter decisions.
It’s not just another AI tool. It’s built around you, remembering your goals, refining your ideas, and giving you real-time strategic support.
What AI Twin Can Do for You:
✔ Organise and structure so nothing gets lost
✔ Helps you make better decisions by offering clarity and deeper insights
✔ Challenges your thinking to push beyond surface-level ideas
✔ Develops your prompting skills so you get the most from AI
✔ Reduce time spent searching, drafting, and second-guessing
AI Twin isn’t for passive use—it’s for those who want to think sharper, act faster, and stay ahead.

CEO - CHIEF EVERYTHING OFFICER
The AI-Powered Business Brain for Founders, Startups & Solopreneurs
Running a business means juggling strategy, operations, marketing, and execution—often all at once. The Chief Everything Officer (CEO) is your AI-powered 'Big Brain', built to streamline decisions, manage complexity, and drive growth.
What the CEO Does for You:
✔ Acts as your second brain – Organises key insights, strategies, and action points.
✔ Manages multiple areas – Helps you think across marketing, operations, finance, and growth.
✔ Turns data into action – Synthesises complex information into clear decisions.
✔ Supports strategic thinking – Challenges ideas and keeps you accountable.
✔ Eliminates bottlenecks – Automates and prioritises what matters most.
Who It's For:
SMEs – Struggling to compete with larger corporations? Your CEO levels the playing field.
Startups – Need a strategic partner but can't afford an entire executive team? Your CEO fills that gap.
Scale-ups – Growing fast but drowning in complexity? Your CEO provides clarity and speed.
Need AI to help you manage, scale, or grow? Build your own CEO to make that happen.
AI Merged With Real Estate Development
GenAI crafted images, copy, and strategic narratives for The Affinity Group, enhancing everything from the website to social media posts and business presentations. As a start-up, the company needed to move fast, adapt to shifting markets, and showcase value to stakeholders while focusing resources on pitches and tenders. GenAI delivered exceptional results!

Attention-grabbing ideas
Does an idea work? Today I can take a sketched idea to a visualised concept within an hour. This allows clients to see if an idea nails their brief and makes them excited. I make no excuses for using AI [ChatGPT and Midjourney] to achieve this.
As an experienced creative taught to think and sketch with a pad and pen, I'd be an idiot to think AI isn't useful for exploring an idea. If AI is going to 'take my job' in the future, I at least want a fighting chance to know what I'm up against and how to stay relevant.
Recent personal and speculative work
MIDJOURNEY brings ideas to life quicker than ever before. Why pay for stock photography from Shutterstock or Getty when you can create accurate AI images within minutes? From rough concepts to marketing personas, presentation slides, mock-up concepts, and collage material. I continually learn to prompt to visualise faster without breaking the bank or wasting hours trawling generic imagery.